has been from fell to 28%

Vehicle "hard" quality is no longer a consumer purchases the sole criterion for Asia-Pacific recently published freelance writer Zhang Boshun J.D.Power "2011 new car quality survey in China", China quality average failure rate for each of hundreds of new cars car 162, 6% reduction over the previous year. Brand new cars in Europe and the quality of which the average failure rate isEach hundreds of car 131 times, more last year reduced 4%; day Department brand new car quality average fault rate for each hundreds of car 108 times, became quality best who; Han Department brand new car to 42% of fault rate fall, became quality upgrade most fast who; in China independent brand new car each hundreds of car of average fault rate, by last year of 224 times upgrade to 232 times, increased 8 times, growth3.5%. 　　Clearly, the Department of European and American, Japanese and Korean new car quality, are all examples of Chinese automobile enterprises pursue excellent quality, and Korean brands "quality the fastest" the guiding ideology and practical efforts, is China's independent automakers urgency to upgrade the quality of new cars, reducing the average failure rate of important references. In fact, improve vehicle quality in the ROK not been all smooth sailing。 Last century 90 's, United States there is a joke, said United States well-known talk show host David Letterman ridicule: "do you want to frighten the astronauts? Simply put on his spaceship on the control panel of a modern automobile signs on the line. "Last century 90 's, Korea imports to China's automobile, quality can hardly compliment," rotten "became the term for the importKorea cars Flash in the pan. To change this image, Hyundai group chairman Chung Mong-Koo after taking office in 2002, determined to make a determined effort to turn over a new leaf, decisively put forward the "quality management" philosophy and the "quality is the life of modern cars, at all costs to ensure quality! The slogan ", and in the United States launched a 10-year warranty period of the activity. At this point, Hyundai's image has in the United States turned on its head,Modern automobiles in the United States market share jumped from per cent in 2001 to the present 9.4%. Hyundai group is one of the main representatives of Korean companies, Hyundai and KIA is the main representative of Korean brand cars. In the global auto market, quality and quality of modern cars, from catching up with the changes to the role of leader, the big multinational corporations on theNew eyes. 　　Germany Volkswagen CEO Martin Winterkorn said, modern high growth is not small, going to be their strong competitors. In China, Hyundai's two joint ventures, under the situation of widespread downturn in automobile market, Beijing modern play, Dongfeng yueda KIA becoming a dark horse. Old vehicle entertainment, new models Patrick Renna, furuidi and K2And the new Sonata, monthly sales into the ranks of the Club, up growth of up to two-or three-digit number. The ROK media reports that Hyundai Motor in the first 9 months of the year the second spot in the small car market in China, sell 162,500, 10.9% market share, pressure mass (154,600, 10.4%), closely followed by generic (191,600, 12.9%); sell 106,700 over the same period last year, came in sixth place, 52.2% sales growth this year. General Manager of Beijing modern Noh concludes: "the product quality is the most critical factor, it was for many years the Foundation adheres to the quality of the line of the modern world's fifth position. 　　"Hyundai's improving the quality of ' autonomous brand should be worth learning. In our countryOwn-brand cars as a rising star of world auto, some had instant success, once blind expansion, having produced slight sales service, negative comments about the product quality are not uncommon, is similar to the then Korean cars. Laugh or cry of derision, widely circulated: "buy a brand will have to prepare queued vehicle", "sat a brand to a hardship, IIAfraid to die ". "WTO entry" for ten years diablo 3 power leveling, Geely and Chery, brilliance, and other independent automakers, are implementing enterprise strategic transformation and strategic transformation of the product, "creating the safest, greenest, most energy-efficient car" from the scale and speed to the "quality and innovation" transformation. As "both" of private enterprise and independent automakers--great wall motor, in the regulation of China's economic cars market, Dark horse, the first 10 months of this year production and sales of more than 380,000 vehicles, growth rates higher than the industry-wide 26%. Deep knowledge of Hyundai's grab quality to grab brand essence is the great wall "bumps" of magic weapons, people think of the great wall: "built car consumers directly benefit from price, cost-effective, reliable quality, so that consumers really feel the brand has a very good car";"The category does the deeper the better, stronger pricing power, premium is also bigger", "dedication, professionalism, product quality is the market after the fever receded, organizations are able to survive at all." Practice has proven that the healthy development of the auto industry to low prices are not competitive, price/performance and product quality is a more powerful weapon. The prime concern is the quality of products, and to meetIncreasing demand for product quality. Market more complete and mature diablo 3 gold, price factors in consumer purchases and selected car in the process of the proportion of smaller, equally J.D.Power survey shows that 2000-2010 these 11 years, now the concerns of people buy "quality", is no longer the traditional meaning of the "hard quality",Instead of including security, appearance and overall quality and value for money, space and other factors. "The price" as reasons for car buyers, has been from fell to 28%, "automobile design" beauty rose from 3% to the cent, "interior space" concern rose from 2% to the cent.