129823520790156250_555S40 stopped production in China fall into the $ 200,000 range Volvo major cars and wait for change
Volvo joint venture to enter the Chinese market, is by adjusting the policies of its main models, planning the market breakthrough.
The daily economic news reporter recently visited the Volvo dealership is aware, is the Volvo S40 has entered the production stage, and vehicle price reduction promotions for the last "wild", S40 model line to enter the $ 200,000 range. SquareRumors, not long ago at the Beijing International Motor Show debut on new Volvo V40 has the potential to replace the S40, S40 replacement cars. "The S40 is planned to gradually cut off, but can't say the V40 was the replacement of the product. "Volvo China's Vice President of public affairs, Ning Shuyong told the daily economic news reporter," this car while locking competitionModels, but their position is different, V40 Coupé features, technically superior to the S40. "Regardless of whether the final alternative S40 V40 as an entry-level vehicle type adjustment, Volvo has set out to make adjustments in terms of main models. Industry analysts believe that since the Volvo to Geely group contain two years, in terms of product layouts thinkingIncreasingly clear road, but some models match the Chinese market is still not enough, to be continued to improve. S40 replacement promotion baochen Ouya Volvo showroom located in Xicheng District, Beijing, the economic daily news reporter learned from the Sales Department, as the S40 is discontinued, in-store only a few car sales are currently available and substantial price discounts. The S402.0DCT Chi is reduced to $ 209,000 from $ 268,000 before, before S402.0DCT Zhi Zun version by 308,000 yuan drop to $ 219,000. The economic daily news reporter learned from the journal of the Shanghai automobile sales company, currently the shop 2011 S40 has been out of stock, selling only 2012S402.0 elegant and exclusive versions, discount which prices at around $ 200,000, price differences of about $ 10,000. Indications, the S40 has entered the production stage of the last sales stage, the new generation of hearsay is not made up. And judging from the S40 itself, replacement is an inevitable trend. Available in 1995 to the present, S40, a total of only two generations of models andAnd the second generation of models from its listing was 8 years, replacement needs urgently.
Industry analysts believe that the currently increasing competitor models in the market, increasing consumer choice, the S40 has lost market advantage, lower prices to attract attention even more undesirable. Plan from Volvo in the Chinese market, to be launched in China early next year the V40To serve in this role.
V40 Volvo cars "human respect" after the release of the new brand strategy design research and development of the first model, competitors locking Audi A3 and BMW 1-series, these two entry-level models S40 former competitors. Another model that will be updating, was accompanied by SUV market rises in the XC90. As a VolvoSUV,XC90-a flagship has also been through ten years of life.
There are news that Volvo XC90 in 2014 in overseas markets will be formally launched the second generation models, and 2.0T turbo engine will carry a new research and development, first generation platforms will transfer to Geely. The economic daily news reporter learned from the dealer, the current XC90 in preferential margins are increased all over the country.
For example, in Harbin, Volvo XC90 maximum discount limit from $ 60,000 to 120,000 in March this year. Position of luxury cars in 2011, Volvo cars global sales to 449,000 units, up by 20.3%. Volvo major regional markets per cent growth--China, United States, and Sweden and other European markets per cent sales growth, 54.4%, and 10.5%, respectively, while Volvo's share of the regional market also has improved.
United States remains the Volvo car company's largest market, China has formally been incorporated "home market". In the United States, although the WalWorld achieved an increase in sales last year, compared with the peak of sales, gap is still very poor. In April of this year, Volvo United States market only sells 4,847, down 24.3%; the first 4 months of the year, Volvo United States market sold for 21,000 vehicles, down 2.7%. Among them, S60 cars Sales always has maintained a relatively high, Followed by the XC60.
Visible, now Volvo in the United States market or the global market's best-selling car remains "Series 60", and as of this year's Beijing auto show V60T6R-design listing, Volvo, world's best selling cars "Series 60" all China. On the Chinese market, Volvo products on theThinking is both stable and aggressive. On one hand, Volvo 6-year plan introduces 10 new models in the Chinese market, while for most of the transnational enterprises are reluctant to try tourer market segment
SWTOR Power Leveling, Volvo launched V60T6R-design.
From the current market situation, V60 this travel version of the car was also welcomed. Recently, LMTERWO auto United States CEO yuehan·maluoni said in an interview with foreign media, Volvo has made a decision from a global perspective
SWTOR CD-key, making plans by 2020 to Volvo and counter top luxury German and Japanese luxury car brands. On the Chinese market, Volvo is currently continues to expand domestic dealer networks; capacity
TERA Gold, Volvo factory in ChengduIs under construction, the new factory will start operations in second half of 2013.
Volvo and Geely holding Group Chairman Li shufu, admitted, and will continue to invest huge amounts of money in research and development and construction of facilities. About Volvo products on the Chinese market and the market of lamination problem, industry experts believe that, compared with Volvo SUV products and ease of VolvoCertain models of cars in the series and matches are not high enough for the Chinese market. "For example, although the S80L is extended edition, but for many Chinese consumers are still not enough, models remain relatively small. "The industry expert said," after all, Volvo is a biased towards European markets brands over the years, in order to fully adapt to the needs of the Chinese market, certainly takes time.”
Others:
没有评论:
发表评论